Characterizing Awareness of Schizophrenia Among Facebook Users by Leveraging Facebook Advertisement Estimates.
Koustuv SahaIngmar WeberMichael Leo BirnbaumMunmun De ChoudhuryPublished in: Journal of medical Internet research (2017)
Facebook's advertising platform can be used to construct a plausible index of population-scale schizophrenia awareness. However, only estimates of awareness can be obtained, and the index provides no information on the quality of the information users receive online.