A Randomized Trial of Social Media Versus Search Engine Advertising to Increase Awareness of Treatments for Female Stress Urinary Incontinence.

Alaina T BennettEmily R BonifaceAlaina SpiersW Thomas GregorySara B Cichowski

Published in: Female pelvic medicine & reconstructive surgery (2022)

Social media was 10 times more effective (470 versus 44 mean sessions per supercounty) than search engine outreach advertising and should be prioritized in outreach efforts. Future work is needed on engagement and behavior change with online outreach.

Keyphrases

social media
health information
colorectal cancer screening
healthcare
quality improvement