Public misperception that very low nicotine cigarettes are less carcinogenic.
M Justin ByronMichelle JeongDavid B AbramsNoel T BrewerPublished in: Tobacco control (2018)
Many smokers had the misperception that smoking VLNC cigarettes is less likely to cause cancer, and some stated that they would be less likely to quit. A VLNC standard may be more effective if accompanied by a communication campaign that emphasises the continued dangers of smoking VLNC cigarettes due to the many toxic chemicals in smoke.