Reach, Receptivity, And Beliefs Associated With the Fresh Empire Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.
Jamie GuilloryLaurel E CurryMatthew FarrellyAmy HenesGhada HomsiMcKinley SaundersAnna MacMonegleLeah FiaccoTesfa AlexanderJanine DelahantyDebra MekosLeah HoffmanOllie GanzPublished in: American journal of health promotion : AJHP (2022)
successfully reached and resonated with Hip Hop-identified youth. The campaign was associated with a limited number of targeted beliefs.