Analyzing the low carbon and pro-environment behavior of agricultural enterprises based on organizational commitment and role models' guidance.

Climate change has always been a core issue in the field of agricultural security. From the perspective of "passive adaptation" and "active change," climate response is manifested as climate "adaptation behavior" and "low carbon and pro-environment behavior" respectively. In the long run, low carbon and pro-environment behavior make more sense. As an indispensable part of the modern agricultural management system, agricultural enterprises are the core power to promote the organic reorganization of various agricultural production factors, and the optimal low carbon and pro-environmental behavior is the key to the implementation of national ecological environmental protection policies. The purpose of this paper is to reveal the mechanism of pro-environment behavior of organization members based on the organizational background of agricultural enterprises. Taking advantage of 189 valid survey data of agricultural enterprises, structural equation model was used to explore the effects of organizational commitment and role models' guidance on low carbon and pro-environment behavior. Results show that organizational commitment has a significant positive effect on the low carbon and pro-environment behavior of agricultural enterprises. And what is not expected is that role models' guidance has a significant negative effect on the low carbon and pro-environment behavior of agricultural enterprises, and organizational commitment has a negative impact on the low carbon and pro-environment behavior of agricultural enterprises through role models' guidance. Recommendations such as practicing green culture and enhancing emotional engagement; fostering social responsibility and strengthening normative commitment; providing a fair path and increasing the influence of role models; improving the selection system of role models and also the criteria; improving the level of leadership and achieving high quality interaction or creating a business environment are proposed.