Herd immunity versus self-interest motives and norms effects on influenza vaccination intention.
Lisa Selma MoussaouiNeele H HeiserOlivier DesrichardPublished in: Health psychology : official journal of the Division of Health Psychology, American Psychological Association (2024)
Herd-immunity motive is more motivating to induce intention to vaccinate against influenza. The effect of norms appears to depend on the motive, and average levels of norms seem to be more motivating than very low and very high levels. The way vaccination is presented can influence adoption rates, and this should be considered when vaccination rates are communicated in the media. (PsycInfo Database Record (c) 2024 APA, all rights reserved).