Moms and Media: Exploring the Effects of Online Communication on Infant Feeding Practices.

Published in: Health communication (2016)

Using a survey of mothers with young children (N = 455), this study applies Fishbein and Ajzen's reasoned action approach (RAA) to examine the relationship between online communication and infant feeding practices. Contrary to expectations, attitudes, perceived normative pressure, and perceived behavioral control (PBC) did not fully mediate the relationship between time spent online and behavioral intentions. Our findings indicate a significant, direct, negative association between time spent online and breastfeeding intentions In this article, theoretical and practical implications for health communication are discussed.

Keyphrases

health information
social media
healthcare
mental health
primary care
physical activity
depressive symptoms
preterm infants
risk assessment
health promotion