Influence of wall slip, thixotropy and lubrication regime on the instrumental sensory evaluation of topical formulations.

The study highlights that correlations are possible amongst rheological, tribological and instrumental textural analysis data, which can act an impetus for the development of models to predict attributes that drive perception at different consumer touchpoints. However, the choice of instrumental settings, anomalies associated with rheological measurements and friction dependence on a number of parameters can influence the model prediction.