Understanding the Design of Fear Appeals by Applying the Extended Parallel Process Model: A Qualitative Analysis of COVID-19 Public Service Announcements.
Xiaobei ChenRachel SonZhecheng XiaoDebbie TreiseJordan M AlpertPublished in: American journal of health promotion : AJHP (2023)
Multiple strategies were used in PSAs about COVID-19 to arouse fear during the early stages of the pandemic. The utilization of self-efficacy was oversimplified, by not providing details about the rationale for the recommended behavior.