Synergy Between Public and Private Health Care Organizations During COVID-19 on Twitter: Sentiment and Engagement Analysis Using Forecasting Models.

Our findings indicate that people engage more on topics such as COVID-19 than medical trials and customer experience. In addition, there are notable differences in the user engagement levels across organizations. Global organizations, such as WHO, show wide variations in engagement levels over time. The sentiment forecasting method discussed presents a way for organizations to structure their future content to ensure maximum user engagement.