Impact of a mass media campaign on participation in the Australian bowel cancer screening program.
Sarah J DurkinKate BrounNicola GuerinBelinda MorleyMelanie WakefieldPublished in: Journal of medical screening (2019)
This mass media campaign increased bowel cancer screening participation, including from never and low participation subgroups. To maximize participation and ensure equitable population benefit, repeated campaigns that reach eligible people about bowel cancer risks and potential life-saving benefits of screening should be standard.