Feelings of obligation are valuations of signaling-mediated social payoffs.

We extend Tomasello's framework by addressing the functional challenge of obligation. If the long-run social consequences of a decision are sufficiently costly, obligation motivates the actor to forgo potential immediate benefits in favor of long-term social interests. Thus, obligation psychology balances the downstream socially-mediated payoffs from a decision. This perspective can predict when and why obligation will be experienced.