Control, power, and responsibility: a qualitative study of local perspectives on problem drinking in Peruvian Andean highlands.

Our findings illustrate how problem drinking is shaped not simply by an individual drinker's lack of self-control but also by a regulatory environment that enables the unrestrained marketing of alcohol products and the creation of a culture of consumption. Harmful consumption is mediated by the reshaping of the Andean cultural practice of collective drinking. Attending to local perspectives is essential for policies and interventions that connect structural dynamics with the cultural and experiential aspects of alcohol consumption.