Health halo or genuine product development: Are better-for-you alcohol products actually healthier?
Danica KericGael MyersJulia StaffordPublished in: Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals (2021)
Alcoholic products marketed as better-for-you appear to rely on an illusion of healthfulness, without addressing the ingredient of most concern to health, the alcohol content. SO WHAT?: Controls on alcohol marketing should be expanded to limit the use of health and nutrient claims. Mandatory labelling of alcoholic products with nutrition information would support consumers to be better informed about the contents of alcoholic products.