Content analysis of email marketing communications among online e-cigarette retailers.

Scott I Donaldson Trista A BeardJacqueline TrinhSarayu JaladankiJennifer B UngerArtur GalimovHeather L WipfliJon-Patrick Allem

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)

Findings from this study may help inform prevention programs and interventions focused on increasing tobacco-related digital media literacy (i.e., evaluate tobacco advertising messages on digital media) among gender and ethnic minorities. Future research should examine if exposure to email marketing is causally linked with e-cigarette use among gender and ethnic minorities.

Keyphrases

health information
smoking cessation
mental health
public health
physical activity
social media