Colorectal cancer screening preferences among physicians and individuals at average risk: A discrete choice experiment.
Sebastian HeidenreichLila J Finney RuttenLesley-Ann Miller-WilsonAura Cecilia Jimenez-MorenoGin Nie ChuaDeborah A FisherPublished in: Cancer medicine (2022)
While physicians overwhelmingly preferred colonoscopy, preferences of IAR were heterogenous, with mt-sDNA being most frequently preferred on average. Offering choices in addition to colonoscopy could improve CRC screening uptake among IAR. This study used a discrete choice experiment in the US to elicit preferences of physicians and individuals at average risk for colorectal cancer screening modalities and their characteristics.