Valence and arousal of words in visual and conceptual interference control efficiency.

Cognitive control efficiency is susceptible to the emotional state of an individual. The aim of the current experiment was to search for the role of valence and arousal of emotion-laden words in a performance efficiency of a modified emotional Stroop task (EST) combined with the flanker task. Both paradigms allow for the measurement of the interference control, but interference appears on different stages of stimulus processing. In the flanker task, the interference is perceptual, while in EST, it is based on the emotional meaning of stimuli. We expected to find the effects of emotionality of words, that is, arousal and valence levels, for interference measured with EST. In a series of two experiments, the results confirmed that a high arousal level enlarges the reaction latencies to the EST. We also identified interaction between valence and arousal in shaping reaction latencies. We found the flanker congruency effect. We did not find interactions between emotional factors and flanker congruency. This suggests that interference measured with the EST and flanker task are in fact different from one another, and while using the modified EST combined with the flanker task, the word-meaning effects do not interfere with pure perceptual interferences.