Weighting on waiting: Willpower and attribute weighting models of decision making.

Willpower is often conceptualized as incorporating effortful and momentary suppression of immediate but ultimately inferior rewards. Yet, growing evidence instead supports a process of attribute weighting, whereby normatively optimal choices arise from separable evaluation of different attributes (e.g., time and money). Strategic allocation of attention settles conflicts between competing choice-relevant attributes, which could be expanded to include self-referential predictions ("resolve").