"We know what we should be eating, but we don't always do that." How and why people eat the way they do: a qualitative study with rural australians.

We found that decisions regarding what, when, and how much to eat are seen as heavily influenced by factors outside the control of the individual. It appears, therefore, that a key to improving people's eating behaviours is to make it easy to eat more healthfully, or at least not much harder than eating poorly.