Emotional mechanisms and format effects of motivational questions for blood donation.
Christopher R FranceJanis L FranceLina K HimawanAnthony JeitaniLisa A WilliamsPublished in: Transfusion (2020)
These studies expand our understanding of the association between particular motivational questions and donation intentions and provide preliminary support for the notion that specific questions may influence donation intention by increasing anticipated positive and negative emotional reactions to the thought of giving or not giving, respectively.
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