Unidirectional rating scales overestimate the illusory causation phenomenon.

Illusory causation is a phenomenon in which people mistakenly perceive a causal relationship between a cue and outcome even though the contingency between them is actually zero. Illusory causation studies typically use a unidirectional causal rating scale, where one endpoint refers to no relationship and the other to a strongly positive causal relationship. This procedure may bias mean causal ratings in a positive direction, either by censoring negative ratings or by discouraging participants from giving the normative rating of zero which is at the bottom extreme of the scale. To test this possibility, we ran two experiments that directly compared the magnitude of causal illusions when assessed with a unidirectional (zero-positive) versus a bidirectional (negative-zero-positive) rating scale. Experiment 1 used high cue and outcome densities (both 75%), whereas Experiment 2 used neutral cue and outcome densities (both 50%). Across both experiments, we observed a larger illusory causation effect in the unidirectional group compared with the bidirectional group, despite both groups experiencing the same training trials. The causal illusions in Experiment 2 were observed despite participants accurately learning the conditional probabilities of the outcome occurring in both the presence and absence of the cue, suggesting that the illusion is driven by the inability to accurately integrate conditional probabilities to infer causal relationships. Our results indicate that although illusory causation is a genuine phenomenon that is observable with either a undirectional or a bidirectional rating scale, its magnitude may be overestimated when unidirectional rating scales are used.