What types of e-liquid products were more likely to offer price promotions?
Qian YangShaoying MaYanyun HeZefeng QiuJian ChenCe ShangPublished in: Tobacco control (2023)
Our findings suggest that e-liquids with salt nicotine have a higher average price discount when sold online, which may influence consumer purchasing behaviour. Further research is needed to assess the potential impact of these discounts on youth and adult tobacco use. Policymakers may consider implementing measures to limit online price discounts for e-liquids as a means of reducing sales among young people.