From association to gist.

We removed a key uncertainty in the Deese/Roediger/McDermott (DRM) illusion. The mean backward associative strength (MBAS) of DRM lists is the best-known predictor of this illusion, but it is confounded with semantic relations between lists and critical distractors. Thus, it is unclear whether associative relations, semantic relations, or both foment the illusion. In Experiment 1, we developed a tool for investigating this question-a normed pool of materials in which subjects rated the gist strength of 120 DRM lists that varied widely in MBAS. This produced a mean gist strength (MGS) statistic for each list, which allowed MGS and MBAS to be manipulated factorially. In Experiment 2, we conducted the first MGS (high vs. low) × MBAS (high vs. low) factorial study of the DRM illusion. To measure how MGS and MBAS affect underlying retrieval processes, we implemented a conjoint recognition design. For raw memory performance, MGS affected both true and false recognition of critical distractors, and it affected both true and false recognition of list words. MBAS did not affect true or false recognition of list words or true recognition of critical distractors. With false recognition of critical distractors, it had a reliable effect in one condition when MGS was low, but it had no effect in another condition. At the level of retrieval processes, increasing MGS increased the familiarity of critical distractors' semantic content, and it also increased the familiarity of list words' semantic content. (PsycInfo Database Record (c) 2020 APA, all rights reserved).