'If I hadn't seen this picture, I'd be smoking'-perceptions about innovations in health warnings for cigarette packages in Brazil: a focus group study.
Cristina de Abreu PerezLuiz Antonio Bastos CamachoFelipe Lacerda MendesAndre Luiz Oliveira da SilvaValeska Carvalho FigueiredoGloria Maria de Oliveira LatufAna Marcia Messeder Sebrao FernandesPatrícia Gonçalves Duarte AlbertassiPatricia Aleksitch Castello BrancoPatricia Francisco BrancoStefania Schimaneski PirasMaribel Carvalho SuarezPublished in: Tobacco control (2021)
Introducing innovative components in health warnings can catch consumers' attention but considering that the interviewees encountered difficulties interpreting textual warnings about toxic constituents in cigarettes, the study reinforces the importance of adopting direct language and pictures, instead of text, which can visually transmit the warning messages and the use of specific wording that generates proximity between the emitter and receiver.