How do New Zealand youth perceive the smoke-free generation policy? A qualitative analysis.
Janet A HoekEll LeeLani TeddyElizabeth FentonJude BallRichard EdwardsPublished in: Tobacco control (2022)
Young people's deep reflection on the SFG led most to view it as liberating rather than restrictive. Communications that avoid prompting heuristic-based responses could encourage youth to reflect on the policy and elicit strong support from the group the SFG aims to benefit.