Legal duties of information, obtaining consent, confidentiality and protection of patient's privacy must be scrupulously fulfilled. However, Medical Ethics and Deontology impose a higher level of requirement on the doctor-patient relationship, namely, to adapt these duties to the specific patient and the specific situation. This means individualizing the medical act and making it absolutely personal; personalization in the doctor-patient relationship makes it unique and excellent, the moral objective of the medical profession from the Hippocratic precepts to the present day.