Loss of Weight Gained During the COVID-19 Pandemic: Content Analysis of YouTube Videos.

The findings of this study indicate the ways in which YouTube is being used to showcase COVID-19-related weight loss in a pre-post fashion. The use of graphic comparisons garnered a great deal of attention. Additional studies are needed to understand the role of graphic comparisons in social media posts. Further studies that focus on people's attitudes and behaviors toward weight change during the COVID-19 pandemic and the implications of social media on these attitudes and behaviors are warranted.