Recognition of online e-cigarette marketing and e-cigarette-related attitudes and behaviors among young adults.

Scott I Donaldson Trista A Beard Julia Cen Chen-SankeyOllie GanzOlivia WackowskiJon-Patrick Allem

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)

Recognition of online e-cigarette marketing stimuli was associated with greater odds of reporting appeal and benefits of e-cigarettes, purchase intentions, and lifetime e-cigarette use among all participants, and susceptibility to use e-cigarettes among never users. These findings may motivate the development and evaluation of psychometrically valid measures of online e-cigarette marketing exposures.

Keyphrases

smoking cessation
young adults
social media
health information
replacement therapy
mental health
adverse drug