Black social media influencers engage higher percentages of Black gay and bisexual men in online outreach for HIV prevention research relative to paid ads.
Owen B FaheyDaniel J CarrErik Ms OceanVasilios NittasChanda Phelan KanePeter M MontiTyler B WrayPublished in: Digital health (2024)
Influencer-focused marketing may be a powerful tool to efficiently reach and engage high-priority and hard to reach populations.