Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.
Paul R ShaferErika Franklin FowlerLaura BaumSarah E GollustPublished in: Journal of medical Internet research (2018)
State-sponsored television advertising was associated with nearly 40% of unique visitors and Web-based applications. Insurance company television advertising was not a significant driver of engagement, an important consideration if cuts to government-sponsored advertising persist.