Social capital and peer influence of tobacco consumption: a cross-sectional study among household heads in rural Uttar Pradesh, India.
Md Zabir HasanJoanna E CohenDavid M BishaiCaitlin Elizabeth KennedyKrishna D RaoAkshay AhujaShivam GuptaPublished in: BMJ open (2020)
Gender alters the way social engagement affects tobacco use in rural India. Countering peer influence on Indian men should be prioritised as a tobacco control strategy. Moreover, as gender mainstreaming is a critical egalitarian agenda in India, further research is needed to understand how social engagement affects tobacco consumption behaviours among women.