Use of Live Community Events on Facebook to Share Health and Clinical Research Information With a Minnesota Statewide Community: Exploratory Study.
Jinhee ChaIan W WestTabetha A BrockmanMiguel Valdez SotoJoyce Joy E Balls-BerryMilton Mickey EderChristi A PattenElisia L CohenPublished in: JMIR formative research (2022)
The use of live community events showed adequate levels of engagement from participants. A view time of 23 seconds on average per video suggests that short informational videos engage viewers of clinical and translational science content. Live community events on Facebook can be an effective method of advancing health promotion and clinical and translational science content; however, certain types of events have more impact on engagement than others.