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Understanding the Social Mechanism of Cancer Misinformation Spread on YouTube and Lessons Learned: Infodemiological Study.

Ho Young YoonKyung Han YouJung Hye KwonJung Sun KimSun Young RhaYoon Jung ChangSang-Cheol Lee
Published in: Journal of medical Internet research (2022)
Health authorities should upload pertinent information through multiple channels and should exploit the existing YouTube recommendation algorithm to disrupt the misinformation network. Considering the viewing habits of patients and caregivers, the direct use of YouTube hospital channels is more effective than the indirect use of YouTube news media channels or government channels that report public announcements and statements. Reinforcing through multiple channels is the key.
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