Tobacco industry strategies undermine government tax policy: evidence from commercial data.
Rosemary HiscockJ Robert BranstonAnn McNeillSara C HitchmanTimea R PartosAnna B GilmorePublished in: Tobacco control (2017)
The TI currently uses a variety of strategies to keep tobacco cheap. The implementation of standardised packaging will prevent small pack sizes and price-marking but further changes in tax policy are needed to minimise the TI's attempts to prevent sudden price increases.