Impact of product-based e-cigarette marketing on the attitudes and behavioural intentions of young Australians: an experimental study.
Michelle I JongenelisKahlia McCauslandStefan BodeTess HowardMelissa LedgerSarah J DurkinPublished in: Tobacco control (2024)
Findings indicate that the use of brand names and terms such as 'vapes' instead of 'e-cigarettes' results in more favourable attitudes towards e-cigarettes and susceptibility to use among young Australians. Results highlight the problematic influence of promotional language use favoured by industry.