User Engagement with a Popular Food Brand Before, During, and After a Multiday Interactive Marketing Campaign on a Popular Livestreaming Platform.
Keally HaushalterSara J PritschetJohn LongCaitlyn G EdwardsEmma J BoylandRebecca K EvansTravis D MastersonPublished in: Public health nutrition (2023)
This study demonstrates the impact and sustained impact of a fast-food brand ad campaign on brand engagement on the livestreaming platform Twitch.
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