Comparison of User-Oriented Information Services on the Websites of Large Hospitals in China and the United States: Cross-sectional Study.

Yang Zhong Wenjuan Tao Yanlin Yang Hao Wu Wei-Min Li Jin Wen

Published in: Journal of medical Internet research (2021)

Hospital websites in China lagged behind those in the United States with regard to information services offered. We recommend that hospital managers in China place more emphasis on the people, product, and propagation dimensions of the 7Ps marketing mix in the construction of information services on hospital websites. Through the comparison of the websites of large hospitals in China and the United States, our study findings can provide suggestions for forming standard hospital website construction guidelines worldwide.

Keyphrases

healthcare
primary care
acute care
adverse drug
health information
emergency department
social media
high density