Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality and safety: a randomised experiment, 2018, USA.

Joseph G L LeeTiffany M BlanchflowerKevin F O'BrienPaige E AverettLeslie E CofieKyle R Gregory

Published in: Tobacco control (2019)

Linking or separating IQOS products with a well-established cigarette brand changes how adult smokers respond to the product. Regulators should consider the visual design of packaging.

Keyphrases

smoking cessation
clinical trial
open label
healthcare
primary care
double blind
transcription factor
study protocol
young adults