Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation.

We see many images around us every day, such as the image of different brands in our daily shopping, which puts us in front of different types of images, many of which are old, these brands become part of our life memories, and their images are aspects of autobiography. Therefore, these brands can form false memories for people. The image stimuli of this study are to investigate whether these images can form false memories or not. The results showed that the images that we see every day in the street of the supermarket and can change our memories.