Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours.

The R U OK?Day campaign continues to be relevant and effective in spreading key messages about the importance of reaching out to others and empowering members of the community to have conversations about life problems. The campaign's impact is increasing over time through increased campaign awareness and participation, and improving helping beliefs, intentions and behaviours. Ongoing monitoring and evaluation of the campaign's impact is vital and may inform potential changes needed to further enhance its impact.