Replicating state Quitline innovations to increase reach: findings from three states.
Paula A KellerRebecca K LienLaura A BeebeJane ParkerPaola KleinRandi B LachterStephen GillaspyPublished in: BMC public health (2020)
Changing quitline services and implementing a new media campaign increased treatment reach and the estimated number of participants who quit smoking in three states. Quitline funders and tobacco control program managers may wish to consider approaches such as these to increase quitline utilization and population health impact.