Investigating Gender Differences in Canadian Plastic Surgery Online Patient Education.
Sahil ChawlaLeena MazharJeffrey DingSarim FaheemAhmed Farhan HaqFaisal KhosaPublished in: Aesthetic surgery journal (2022)
Despite the increase in cosmetic surgery procedures for males, the market for cosmetic surgery procedures targeted towards males remains insignificant. An increase in the advertising of in-demand male cosmetic procedures can allow for a broader consumer market and a subsequent increase in benefits for plastic surgeons.