Perylene bisimides are among the most studied building blocks for supramolecular assemblies in the fabrication of optoelectronic devices for their exceptional optical and electronic properties; however, developing perylene bisimide-based luminescent liquid crystals remains a challenge for the strong π-stacking tendency of the large planar aromatic core to quench the emission. We here reported a novel strategy to achieve luminescent liquid crystals based on perylene bisimides by introducing a conformation-adjustable core to control the molecular stacking arrangement of planar perylene bisimides in the solid state. The emission wavelength is in the deep-red region with a luminescence efficiency of up to 10%. Fluorescence properties of the liquid crystals can be further regulated by photoisomerization-induced structural evolution from columnar to lamellar mesophases. These luminescent liquid crystals are also able to not only exhibit strong emission at high temperatures but also show attractive thermochromic luminescence tuning behaviors. This work provides a new strategy for the design and development of novel solid-state luminescent materials with potential for various optoelectronic applications.