The Federal Trade Commission's mandated Four Loko labeling fails to facilitate accurate estimation of alcohol content by college students.
Matthew E RossheimAli M YurasekKaylin M GreeneKwynn M Gonzalez-PonsAdam Etheridge BarryDennis L ThombsPamela J TrangensteinCandace NelsonTammy CavazosRyan D TreffersDavid H JerniganPublished in: The American journal of drug and alcohol abuse (2019)
Students were far less likely to underestimate alcohol content for 8% alcohol-by-volume (abv) cans compared to those with higher alcohol concentrations. Thus, policies restricting supersized alcopops' abv may help consumers better estimate their alcohol content.