Integrating consumer perception in the selection of purple-skin sweet potato cultivars.
Joanna LadoEsteban VicenteAna Inés MoltiniFlorencia AlcaireGastón AresPublished in: Journal of the science of food and agriculture (2020)
Flesh color was identified as a key driver of consumers' sensory and hedonic expectations. Results showed that Uruguayan consumers positively value traditional purple-skin sweet potatoes with orange flesh, as it drives positive sensory expectations. However, after tasting, flesh color does not seem to have a relevant influence on consumer liking.