Farmers' behavior in reading and using risk information displayed on pesticide labels: a test with the theory of planned behavior.

Findings provide new insights into farmers' behavior in reading pesticide labels by using for the first time the TPB. Pesticide manufacturers should consider the special conditions of subsistence farmers (low education and advanced age) when preparing pesticide labels and the extension services could use those findings to improve farmers' training in the use of pesticide labels. © 2021 Society of Chemical Industry.