#SupportLocal: how online food delivery services leveraged the COVID-19 pandemic to promote food and beverages on Instagram.

Si Si JiaRebecca RaesideJulie RedfernAlice A GibsonAnna SingletonStephanie R Partridge

Published in: Public health nutrition (2021)

Following the COVID-19 pandemic, OFDS adapted their marketing, creating content with the theme of 'combatting the pandemic'. Due to the growing number of discretionary foods/beverages promoted on Instagram, this highlights the need for policy action to counter the potential influence social media platforms have on dietary behaviours.

Keyphrases

social media
health information
human health
healthcare
mental health
sars cov
coronavirus disease
public health
primary care
risk assessment
climate change
health insurance