User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform.

Keally HaushalterSara J PritschetJohn W LongCaitlyn G EdwardsEmma J BoylandRebecca K EvansTravis D Masterson

Published in: Public health nutrition (2023)

This study demonstrates the impact and sustained impact of a fast-food brand ad campaign on brand engagement on the live streaming platform Twitch.

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