Food as an eye-catcher. An eye-tracking study on Children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media.

Compared to non-edible objects, food presentations seem to be eye-catchers that immediately grab children's attention and they are also able to maintain this attention. Yet, for unhealthy food presentations, memory seems to be less dependent on visual attention. That is, compared to healthy products or non-edible objects, unhealthy food presentations do not require the same amount of visual attention in order to be remembered.