Zoned in or zoned out? Investigating immersion in slot machine gambling using mobile eye-tracking.

William Spencer Murch Eve H Limbrick-OldfieldMario A FerrariKent I MacDonaldJolande FookenMariya V CherkasovaMiriam SperingLuke Clark

Published in: Addiction (Abingdon, England) (2020)

Immersion while gambling on a slot machine appears to be associated with active scanning of the game and a focus on the game's credit window. These results are more consistent with a 'zoned in' account of immersion aligned with flow theory than a 'zoned out' account based on escape.

Keyphrases

deep learning
virtual reality
high resolution
machine learning
electron microscopy
mass spectrometry